
The wand’s introduction and increased use during this time was yet another tool of the complicated and exciting feminist goal of liberating women.Very strategic in their marketing, Hitachi didn’t publicly acknowledge the Magic Wand’s use for sexual pleasure until the 1990s. This allowed many women to use it with a sense of discretion* as well as freedom. *There is no data available on how many of the personal massager’s users had claimed “taking up a new sport” to justify its purchase to friends and neighbors. With up to 75% of vulva-havers reporting needing clitoral stimulation to orgasm, the wand vibrator was the first entry in a now robust line of options working to close the pleasure gap. That now-infamous bulbous head gives broad stimulation to any erogenous zone, and most popularly, the clitoris and surrounding vulvar area. Wand vibrators are usually pretty powerful tools that offer intense external clitoral stimulation. And, because they are so powerful, they can still be used for non-erotic massaging purposes. Our main takeaway here: the wand is badass feminist icon and has been subverting patriarchal mores around pleasure for decades now. So, of course, we needed to make our own. We called it Com, because it’s the most comfortable wand to date.
