#DerailSexism
Culture

#DerailSexism

2 min read

Created on 18/06/2019
Updated on 23/03/2026
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Alexandra Fine

Alexandra Fine

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Update: We won! Read More

NYC’s transit agency perpetuates a harmful double standard. They rejected Dame’s exciting new subway ad campaign, citing vague and sexist reasons. Their message: There’s plenty of space for erectile dysfunction drugs, but none for innovators making sex enjoyable for women. So we’re going to court to #DerailSexism!



In July 2018, we reached out to the MTA to run an ad campaign on the subway. In September, we got our first approval — they were interested! We were going to show the world how to embrace their own pleasure and add value to their sex lives.


After the MTA’s feedback, we worked hard on developing a tasteful, balanced campaign, featuring testimonials from customers who love our toys and want to tell people about them. We submitted these final ads in November, and then… we waited.


And waited. We didn’t hear a peep until after Thanksgiving, three weeks later. Our campaign was rejected. The MTA cited its own “updated guidelines” preventing “sexually oriented” businesses from advertising. This made us wonder: Why are pharmaceutical and supplement companies like Hims, Hers, and Welleco allowed to advertise on the subway?



We’ve decided to take legal action against the MTA to protest this sexist policy, and to address its implications for vulva-havers everywhere. Advertisements are hugely influential on our culture, and have the potential to bring sexual wellness tools out of the shadows and into our lives. (You can read our complaint here!)


Vibrators are regularly prescribed by doctors as a drug-free, affordable solution for low-libido, arousal disorders, and sexual function issues for those recovering from abuse, cancer, and more. If vibrator companies can't advertise, those people won’t know what options are available to them.


Since the MTA won’t take our ads, we need your help. If you believe that all sexualities and genders deserve equal access to public forums, please consider taking a screenshot of our ads and sharing our story with the hashtag #DerailSexism, and mention @dameproducts and @MTA (@mtacitytransit on Instagram). Thank you for your support in making the world a happier place, one vulva at a time.

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FAQs

A: A vibrator is a powerful and versatile personal pleasure device that creates vibrations to stimulate various sensitive areas of your body, like the clitoris and G-spot. They come in a wide range of shapes, sizes, and features, so there's something for everyone.

Vibrators can be used on almost any erogenous zone, offering unique sensations that can boost your pleasure and help you discover what feels amazing. Some are designed to mimic penetration, while others focus on external stimulation to give you an unforgettable experience.

Did you know that fewer than 20% of vulva-owner can climax solely with vaginal stimulation or intercourse? This is why vibrators have been growing in popularity, and why companies like Dame are dedicated to amplifying the conversation of closing the pleasure gap.

Learn more on the blog.

A: Using a vibrator can enhance your pleasure significantly, but where you use them differs based on preference and if you are a vulva or penis owner. Begin by selecting a comfortable and private space where you feel at ease. If desired, use sex toy-safe lubrication, as this will enhance sensations and reduce friction. Turn on your vibrator (usually a button on the opposite end of the "head"), and explore different settings or intensities using the buttons provided on the device and gradually finding what feels best for you.

For an additional step-by-step guide, check out detailed instructions here, which talk about insights on techniques, positioning, and tips for maximum pleasure.

A: There are numerous types of vibrators, each designed for various forms of stimulation:

Clit Vibrator: These are specifically shaped to target the clitoris, often with a compact and discreet design for ease of use.

G-spot Vibrator: Typically curved, these vibrators are designed to reach and stimulate the G-spot, providing deeper sensations during penetration.

Finger Vibrator: Small and often worn on the fingertip, these offer precise control and are perfect for targeted stimulation.

Couples Vibrator: Designed to be worn during intercourse, they provide simultaneous pleasure by stimulating both partners.

Vibrating Cock Ring: Worn around the base of the penis, these enhance sensations for both partners during sex and can help with stamina.

Suction Vibrator: These use suction air-pulse technology to create a unique sensation for the clitoris, often simulating oral stimulation.

Wand Vibrator: Known for its powerful motors and larger size, these versatile devices can be used all over the body for broad-based pleasure.

Bullet Vibrator: Compact and portable and designed for targeted stimulation and are perfect for both solo and partnered play.

A: Yes! Dame vibrators are designed to be waterproof, making them suitable for use in the bath or shower. They also come with rechargeable batteries, eliminating the need for disposable batteries and ensuring long-lasting pleasure. Most can be charged via USB, making it easy to keep them ready for when the mood strikes.

A: Dame vibrators are touted for their whisper-quiet motors, designed to pleasure without drawing attention or distracting during intimate moments. If you're looking for a discreet vibrator, try looking for something smaller in size, like a bullet vibrator.