Dame’s “She’s Coming” Campaign Puts Pleasure On Wheels

So, what prompted us at Dame to unleash a rolling orgasmic pun upon our city streets? In short, a mix of timely outrage and steadfast commitment. Sparked by a series of troubling legislative attempts to curtail sexual freedom and pleasure—particularly for women—the “She’s Coming” campaign emerged as a defiant response. Spearheaded by our emphatic, vibe-loving founder, Alexandra Fine, the eye-catching mobile billboard isn’t just a cheeky double entendre—it’s a hook designed to literally stop traffic and spark conversations about sexual wellness wherever it goes. 

It’s a complex time to be a woman, or indeed any person confronting the norms that traditionally constrain sexual identity and pleasure. Apart from surprised smiles and Instagram posts, we hope the “She’s Coming” trucks ignite a spark of hope. Consider this a beacon of solidarity—for women, (ESPECIALLY with it being International Women’s Month), and for everyone marginalized by the outdated norms of patriarchy—because that’s what feminism has always been about. It's a loud, proud reminder that all women’s bodies, like all bodies, deserve freedom, pleasure, and autonomy. 

Alongside the huge “She’s Coming” tagline, you’ll spot a larger-than-life image of the Com, our flagship wand vibrator known for its deep, rumbly vibrations and body-safe, ergonomic design, and a cheeky “Honk if you want her to Com,” on the truck’s backside. We’re even encouraging you to engage—if you happen to see it, snap a photo and tag @DameProducts on Instagram to get a free Com wand vibrator for yourself.

Why Dallas first? 

It’s no coincidence the campaign kicked off in Dallas, Texas—ground zero for some of the restrictions, where proposed legislation aims to label sex toys as “obscene devices,” restricting their sale in major retailers like Walmart and Target. (Yes, this is real life.) When those in power attempt to shame or outlaw pleasure, Dame’s response is to normalize it instead, proudly and publicly. And the trucks aren’t confined to the city. Last week, New Yorkers caught their first glimpse of the trucks cruising through Manhattan’s streets, with Miami next on the itinerary, meaning the Sunshine State is about to get its own taste of this traveling taboo-buster.

The campaign isn’t just about clapping back at Texas lawmakers; it taps into a broader movement to break the silence and stigma around women’s sexuality. Dame’s mission has always been to break down taboos around women’s sexual health, and the “She’s Coming” initiative amplifies that ethos in a big way. By putting an attention-grabbing, pleasure-positive message on wheels, Dame aims to show that women’s sexual empowerment belongs in the public conversation. It’s a timely stance as debates over body autonomy rage and societal attitudes toward sex are at a tipping point between openness and repression. “She’s Coming” is essentially Dame’s way of saying women’s pleasure isn’t vulgar or secret—it’s normal, healthy, and here to stay. 

Of course, a campaign about pleasure and autonomy wouldn’t be complete without on-the-ground community support. That’s why Dame plans to launch initiatives supporting local organizations. We have started with Planned Parenthood of Greater Texas, which recently lost funding for its safe-sex community kits. Dame is donating condoms for PPGT’s kits for the year, meaning thousands of free condoms will be put in the hands of those who need them most.

Get coming, too! 

Watch as we drive this conversation (and a bright blue truck) right through the heart of our cultural discomfort. And remember, that at the end of day, nobody can stop you from getting home and touching yourself tonight—you get to come when you want to! But, watch your step crossing the street, because she’s coming too, and you don’t want to miss it! 

Try out our toys while you’re at it—from Com, to Eva (our first-ever vibe), and Hug (our most recent, and first cock ring!!!)—Dame has something for everyone.