Sexual pleasure is a critical part of wellbeing. Denying Dame advertising space stifles our ability to articulate the value we bring; to innovate and develop products for female sexual pleasure, and enforces sexual shame as a societal norm.“Sexual pleasure is a critical part of wellbeing. Denying Dame advertising space stifles our ability to articulate the value we bring; to innovate and develop products for female sexual pleasure, and enforces sexual shame as a societal norm.” said Alexandra Fine, CEO of Dame. “The MTA was disproportionately applying their anti sexually-oriented business clause to women’s pleasure advertisements, which is unconstitutional. They allowed erectile dysfunction advertisements to run while denying us, making them a social and economic gatekeeper on who is entitled to pleasure. We’ve had to fight for our right to advertise and we believe this is a step forward in closing the pleasure gap.” Pleasure equality matters—we believe that by getting in touch with yourself and learning more about your own pleasure, you are opening yourself up to enhanced wellness. We want people to feel good about feeling good, and realize that there’s a possibility that everyone can feel even better. Sexual function is a core component of wellness for any human body, not just people with penises. Our “Get in Touch With Yourself” campaign invites you to consider the role of pleasure in your own life and how sexual experiences are healthy. We asked our community, ‘What does pleasure look like? What does it feel like?’ Through abstract graphics, the ads showcase pleasure destinations to form a transformative escape. So the MTA is letting us run ads! Finally! Here's an early morning shot of our ads live on the subway:
But there’s still more work to be done when it comes to destigmatizing sexual pleasure. It is our hope that “Get in Touch With Yourself” marks the beginning of a broader conversation about pleasure as a vital part of wellbeing, not just the end of a lawsuit. Health is functioning; wellness is getting more out of the experience of being alive. In that way, pleasure is everything.
