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Culture

What a Ride: Last Stop on Dame's MTA Lawsuit

3 min read

Created on 15/11/2021
Updated on 23/03/2026
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Dame

Dame

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It is with great pride that we share that we’ve finalized our settlement with The New York Metropolitan Transportation Authority (“MTA”), making Dame the first female-founded pleasure product brand approved to advertise city-wide through the MTA. Our “Get In Touch With Yourself” campaign is a huge milestone for us, not just because it marks the end of the lawsuit, but because of what it means for the perception of pleasure, specifically women’s sexual pleasure, as part of the wellness conversation. In June 2019, we filed a legal complaint alleging that the MTA’s rejection of our advertisements for sex toys was unconstitutional, including that the MTA had previously approved ads for dating services with suggestive images, the Museum of Sex, and men’s-focused sexual health products—specifically, products related to erectile dysfunction.
Sexual pleasure is a critical part of wellbeing. Denying Dame advertising space stifles our ability to articulate the value we bring; to innovate and develop products for female sexual pleasure, and enforces sexual shame as a societal norm.
“Sexual pleasure is a critical part of wellbeing. Denying Dame advertising space stifles our ability to articulate the value we bring; to innovate and develop products for female sexual pleasure, and enforces sexual shame as a societal norm.” said Alexandra Fine, CEO of Dame. “The MTA was disproportionately applying their anti sexually-oriented business clause to women’s pleasure advertisements, which is unconstitutional. They allowed erectile dysfunction advertisements to run while denying us, making them a social and economic gatekeeper on who is entitled to pleasure. We’ve had to fight for our right to advertise and we believe this is a step forward in closing the pleasure gap.” Pleasure equality matters—we believe that by getting in touch with yourself and learning more about your own pleasure, you are opening yourself up to enhanced wellness. We want people to feel good about feeling good, and realize that there’s a possibility that everyone can feel even better. Sexual function is a core component of wellness for any human body, not just people with penises. Our “Get in Touch With Yourself” campaign invites you to consider the role of pleasure in your own life and how sexual experiences are healthy. We asked our community, ‘What does pleasure look like? What does it feel like?’ Through abstract graphics, the ads showcase pleasure destinations to form a transformative escape. So the MTA is letting us run ads! Finally! Here's an early morning shot of our ads live on the subway: But there’s still more work to be done when it comes to destigmatizing sexual pleasure. It is our hope that “Get in Touch With Yourself” marks the beginning of a broader conversation about pleasure as a vital part of wellbeing, not just the end of a lawsuit. Health is functioning; wellness is getting more out of the experience of being alive. In that way, pleasure is everything.

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FAQs

A: A vibrator is a powerful and versatile personal pleasure device that creates vibrations to stimulate various sensitive areas of your body, like the clitoris and G-spot. They come in a wide range of shapes, sizes, and features, so there's something for everyone.

Vibrators can be used on almost any erogenous zone, offering unique sensations that can boost your pleasure and help you discover what feels amazing. Some are designed to mimic penetration, while others focus on external stimulation to give you an unforgettable experience.

Did you know that fewer than 20% of vulva-owner can climax solely with vaginal stimulation or intercourse? This is why vibrators have been growing in popularity, and why companies like Dame are dedicated to amplifying the conversation of closing the pleasure gap.

Learn more on the blog.

A: Using a vibrator can enhance your pleasure significantly, but where you use them differs based on preference and if you are a vulva or penis owner. Begin by selecting a comfortable and private space where you feel at ease. If desired, use sex toy-safe lubrication, as this will enhance sensations and reduce friction. Turn on your vibrator (usually a button on the opposite end of the "head"), and explore different settings or intensities using the buttons provided on the device and gradually finding what feels best for you.

For an additional step-by-step guide, check out detailed instructions here, which talk about insights on techniques, positioning, and tips for maximum pleasure.

A: There are numerous types of vibrators, each designed for various forms of stimulation:

Clit Vibrator: These are specifically shaped to target the clitoris, often with a compact and discreet design for ease of use.

G-spot Vibrator: Typically curved, these vibrators are designed to reach and stimulate the G-spot, providing deeper sensations during penetration.

Finger Vibrator: Small and often worn on the fingertip, these offer precise control and are perfect for targeted stimulation.

Couples Vibrator: Designed to be worn during intercourse, they provide simultaneous pleasure by stimulating both partners.

Vibrating Cock Ring: Worn around the base of the penis, these enhance sensations for both partners during sex and can help with stamina.

Suction Vibrator: These use suction air-pulse technology to create a unique sensation for the clitoris, often simulating oral stimulation.

Wand Vibrator: Known for its powerful motors and larger size, these versatile devices can be used all over the body for broad-based pleasure.

Bullet Vibrator: Compact and portable and designed for targeted stimulation and are perfect for both solo and partnered play.

A: Yes! Dame vibrators are designed to be waterproof, making them suitable for use in the bath or shower. They also come with rechargeable batteries, eliminating the need for disposable batteries and ensuring long-lasting pleasure. Most can be charged via USB, making it easy to keep them ready for when the mood strikes.

A: Dame vibrators are touted for their whisper-quiet motors, designed to pleasure without drawing attention or distracting during intimate moments. If you're looking for a discreet vibrator, try looking for something smaller in size, like a bullet vibrator.