july sexoscopes
Culture

Your July Sexoscopes 2020

10 min read

Created on 01/07/2020
Updated on 21/08/2025
Alexandra Fine

Alexandra Fine

Dame founder & sexologist

10+ years of experience

Sexual wellness Orgasm science Pleasure education

Alexandra Fine is the co-founder and CEO of Dame, a pioneering sexual wellness company known for its innovative products and mission to close the pleasure gap. Recognized in Forbes’ 30 Under 30 2018, Alexandra leads Dame in designing user-centered tools that enhance intimacy, receiving acclaim from major outlets like The New York Times and Wired. Under her leadership, Dame Products has become a leader in the sexual wellness industry, raised over $14M in capital, and launched in Target and Walmart, all while advocating for women's health and breaking barriers in advertising.

Edie Elliott Granger

Edie Elliott Granger

Editor & content strategist

3+ years of experience

Sexual wellness Orgasm science Pleasure education

Edie Elliott Granger is Dame's editor and content strategist specializing in sexual wellness, pleasure education, and accessible health information. She helps shape editorial content at Dame, translating research, expert insights, and cultural conversations into clear, approachable resources. With a background in sex education, her work focuses on making conversations around sex, bodies, and pleasure more informed, inclusive, and stigma-free.

Welcome to Cancer season, lovers! How are your hearts? As we navigate the intense feelings about the brutal acts of violence against Black and trans POC that reveal underlying systemic racism and a culture of white supremacy, turning inward to find our sense of stability and safety is paramount at this time. The safer we feel in our bodies, the more safety we will be able to provide as space-holders for others and agents of change. Cancer rules the home—that includes the home we reside in physically, the home we grew up in, and how we identify the home within ourselves. Deeply sensitive and intuitive, Cancer energy is inviting us to come home to ourselves. Notice when you’re feeling burned out and overwhelmed, and allow yourself to rest. We can’t pour from an empty cup, and we all need to be able to show up at full capacity to do the work, which looks different for each of us on internal and external levels. July ushers in the second half of an incredibly impactful year. We are still in eclipse and retrograde season and the journey continues as we move from the emotional waters of Cancer into the transformative fires of Leo. The harder you try to grip to an old paradigm, the more resistance you will meet. If you haven’t noticed by now, 2020 is not a year of excess and frivolity; we’re being asked to see that authentic expansion isn’t about the size of our bank accounts, how many followers we have, or showing off the dopest outfits on Instagram. By taking away the external facade of excess, we’re stripped down to our true essence and asked: Who are we at our core? Are we ready to expand into the mature roles that benefit our highest selves, our families, and society? With so much energy and emotion swirling around during these massive shifts, how is this affecting our sex lives? Where does pleasure and connection factor into the equation? If you’ve been struggling to feel connected to your body, honor that without judgment. The connection you have to your personal sexuality is an integral part of wellness. Take your time this month, and explore your relationship to your beliefs, shame, anger, and how you can work with pleasure to soften into a restorative place. Let your feelings flow through Cancer season and emerge ready to be transmuted in the raging inferno of Leo season beginning on the 23rd.

cancer

Cancer & Cancer Rising (June 21-July 22)

Happy solar return, Cancer! Use this powerful time to rest and reset in between the activist initiatives you may be participating in. As we stand amidst a revolution, you have the tremendous gift of your intuition and the warmth of your love to share with the world. Reach out and ask for support in return, and allow yourself to receive from many sources as you refill your reserves. Your sign rules the stomach and the breasts. Make sure to honor them, along with your entire body, as a sacred vessel to be worshipped for the experiences you have endured. Sensuality and pleasure are your divine right. Ask your body what it needs most right now and offer it up lavishly.

leo

Leo & Leo Rising (July 23-August 22)

You may be roaring loudly and feeling extra-sensitive to the collective energy this month, Leo. Your feelings are activating what has been lying dormant, begging to come up to the surface. Express yourself, explore these feelings, reflect on the past, and release what has been stored in your body. Mercury retrograde offers the opportunity to revisit the events of the past month and how they’ve affected you and the ones you care about. Be gentle with yourself during this process; energetic shifting requires much rest. Hold your loved ones gently and accountable, while you hold the same for yourself, as everyone is experiencing profound transformation in their own unique ways. Love yourself fiercely—your big heart is needed now more than ever.

virgo

Virgo & Virgo Rising (August 23-September 22)

Your vision for the future is very clear at this time, Virgo, yet Mercury retrograde is not the time to rush into action. Rather, use your gift of analysis and organization to collaborate with others, and make concrete plans. Observe what is working and refine your ideas; you can contribute so much to the world. Have faith in your process and stay open to learning. While you may not be feeling very sexy during this time, the passion you put into your efforts may be attracting partnerships that are beyond the platforms that focus on the superficial. You may not be aware this is happening, as your energy is focused elsewhere, so try to stay open to what and who is presented to you at this time. You’ll know when it’s time to make a move.

libra

Libra & Libra Rising (September 23-October 22)

Your public image has been shifting for some time, Libra. All these societal changes are pushing you to move beyond the surface-level attractions that have distracted you from the bigger picture. You bring your refined aesthetics to your endeavors, and people will be taking notice as you expand your reach. You may find yourself presented with several options, so align yourself with the brands and companies that are built on ethical sourcing and pay their workers living wages. The prioritization of impossible beauty standards over sustainability and inclusivity is crumbling. Help guide those who look to you for inspiration to ways they can support businesses that are putting in the work to do better.

scorpio

Scorpio & Scorpio Rising (October 23-November 21)

Travel to the depth of your feelings, Scorpio, especially if where you live is still experiencing restrictions in some capacity. Researching the subjects you are most passionate about and gathering information is where you find the intensity you crave. Use your incredible emotional intelligence to see into the deeper psychological layers of the collective experience as you fact-check your way through the endless amounts of content. Ask yourself what makes you feel safe and nurtured: Can you access that energy when you find yourself feeling overwhelmed? Taking a break to rest and reset allows you to return even stronger, so try not to burn yourself out. Connect with your element by going for a swim if you have access to a body of water. Otherwise, a simple bath with a few drops of lavender and epsom salt (or a good cry) goes a long way.

sagittarius

Sagittarius & Sagittarius Rising (November 22-December 21)

Power dynamics are up for review this month, Sagittarius. Notice the correlations between social injustice and the lack of control you may be feeling in your personal life: Does one inform the other? Your enthusiasm and excitement for life is taking on a much deeper tone this month, as you channel your fire into passion for the collective. Try to stay with your feelings and balance your outer work with your inner work. Take breaks when you’re exhausted, and remember to nurture yourself so you are able to bring the best of your gifts in constructive ways rather than screaming the loudest. Be willing to listen with compassion and softness as you filter out what is your truth and what is just noise.

capricorn

Capricorn & Capricorn Rising (Dec 22-Jan 20)

Mercury retrograde has you reconsidering your partnerships, Capricorn. You’ve grown (and perhaps outgrown) certain connections and now is a good time to let go of the ones you no longer resonate with. Own your anger, share your feelings with the people you trust, and be willing to take responsibility for the roles you may have played. Nothing is cut and dry. There are many layers to your experience, and they can’t be quantified and wrapped up neatly with a bow. Save yourself the time and effort of going over every minute detail, and see the bigger picture—forgive where you can, and set yourself free. Notice when it feels lighter. The less heavy you feel, the closer you come to the partnerships that are more aligned with your goals, values, and passions.

aquarius

Aquarius & Aquarius Rising (January 21-February 18)

Pay attention to your health this month, Aquarius. Your mind has been on overload, as you digest copious amounts of content. Be aware of what that does to your body, as they are intrinsically linked. Mercury retrograde is an opportune time to evaluate how you care for your body on a physical level and the quality of your mental state. In order to function at a sustainable level, your feelings must be felt in addition to being analyzed. Name where in your body you feel tension or pain; this could represent sadness, anger, and anxiety. Dealing with what is tangible may assist you in processing what is abstract. After identifying the complicated areas, ask: Where does my pleasure live, and how can I experience it right now? Give yourself that gift.

pisces

Pisces & Pisces Rising (February 19-March 20)

You may be feeling confused right now, Pisces, especially regarding your relationships, the state of the world, and your role in being of service. Your incredible empathy and compassion are needed, but not at the expense of your wellbeing. Mercury retrograde is asking you to step back from trying to seek answers through analyzing data and content, and instead, tune into your feelings to inform your decisions. You understand the presence of paradoxes, and are able to hold multiple truths simultaneously and compassionately, while others may condemn and judge. This is one of your superpowers, to stay present with what is uncomfortable. Pour your love into yourself and the ones who are struggling with accepting these changes. They’ll find their way sooner than you think.

aries

Aries & Aries Rising (March 21-April 19)

You may find yourself listening more than speaking this month, Aries. In a shocking plot twist, your energy is focused inward, as you explore the roots of your experience and how your own history fits into the collective unrest. What did you experience as a child? What did you learn from your family, and the echoes of the past? It’s ok to build yourself a safe nest to cocoon into as you explore your foundations. Quiet reflection and self-inquiry is an act of resistance. Loving yourself by getting in touch with your inner child is a huge step in the healing process. You have big work to do this year, so take this time to reset when you can. By the end of the month you’ll be ready to re-engage with your passionate fire.

taurus

Taurus & Taurus Rising (April 20-May 20)

Nurture your connection to your mental health and your thoughts, Taurus. You’re being shown where your habitual thoughts have shaped your view of yourself and the world. This information comes by observing the collective’s beliefs and values, how they have remained rooted in supremacy and inequality—if we don’t question the incoming information and take it in as fact, it becomes a physical manifestation that lurks on the peripheral edges of our conscious awareness. Notice what stories you’ve come to believe about yourself that disempower you. Embrace the part of yourself that feels powerless. Know that you can change these narratives and engage with others by having difficult conversations.

gemini

Gemini & Gemini Rising (May 21-June 20)

Resist the urge to spend frivolously, Gemini. Becoming mindful about where your money goes transforms your relationship to the material world. Research where the products you use come from and who is making them. Ask yourself what type of future you would like to contribute to, what possibilities exist in shifting the economy that you can be part of right now. See beyond the lure of shiny objects and into the depths of what the damage of instant gratification has on keeping society trapped in capitalist patriarchy. Consider how this has personally affected your self-esteem. You don’t need the latest and greatest anything to feel sexy, you come equipped with sexual energy and the most perfect body you’ll ever need to experience pleasure that lasts a lifetime.

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FAQs

A: A vibrator is a powerful and versatile personal pleasure device that creates vibrations to stimulate various sensitive areas of your body, like the clitoris and G-spot. They come in a wide range of shapes, sizes, and features, so there's something for everyone.

Vibrators can be used on almost any erogenous zone, offering unique sensations that can boost your pleasure and help you discover what feels amazing. Some are designed to mimic penetration, while others focus on external stimulation to give you an unforgettable experience.

Did you know that fewer than 20% of vulva-owner can climax solely with vaginal stimulation or intercourse? This is why vibrators have been growing in popularity, and why companies like Dame are dedicated to amplifying the conversation of closing the pleasure gap.

Learn more on the blog.

A: Using a vibrator can enhance your pleasure significantly, but where you use them differs based on preference and if you are a vulva or penis owner. Begin by selecting a comfortable and private space where you feel at ease. If desired, use sex toy-safe lubrication, as this will enhance sensations and reduce friction. Turn on your vibrator (usually a button on the opposite end of the "head"), and explore different settings or intensities using the buttons provided on the device and gradually finding what feels best for you.

For an additional step-by-step guide, check out detailed instructions here, which talk about insights on techniques, positioning, and tips for maximum pleasure.

A: There are numerous types of vibrators, each designed for various forms of stimulation:

Clit Vibrator: These are specifically shaped to target the clitoris, often with a compact and discreet design for ease of use.

G-spot Vibrator: Typically curved, these vibrators are designed to reach and stimulate the G-spot, providing deeper sensations during penetration.

Finger Vibrator: Small and often worn on the fingertip, these offer precise control and are perfect for targeted stimulation.

Couples Vibrator: Designed to be worn during intercourse, they provide simultaneous pleasure by stimulating both partners.

Vibrating Cock Ring: Worn around the base of the penis, these enhance sensations for both partners during sex and can help with stamina.

Suction Vibrator: These use suction air-pulse technology to create a unique sensation for the clitoris, often simulating oral stimulation.

Wand Vibrator: Known for its powerful motors and larger size, these versatile devices can be used all over the body for broad-based pleasure.

Bullet Vibrator: Compact and portable and designed for targeted stimulation and are perfect for both solo and partnered play.

A: Yes! Dame vibrators are designed to be waterproof, making them suitable for use in the bath or shower. They also come with rechargeable batteries, eliminating the need for disposable batteries and ensuring long-lasting pleasure. Most can be charged via USB, making it easy to keep them ready for when the mood strikes.

A: Dame vibrators are touted for their whisper-quiet motors, designed to pleasure without drawing attention or distracting during intimate moments. If you're looking for a discreet vibrator, try looking for something smaller in size, like a bullet vibrator.